God is love. Also, more importantly, God is HOLY. Holy comes before love.
Accepting Jesus Christ for our sins and Christ's love produces from our hearts:
Romans 5:8 (NIV)
But God demonstrates his own love for us in this: While we were still sinners, Christ died for us.
1 John 4:10 (NIV)
This is love: not that we loved God, but that he loved us and sent his Son as an atoning sacrifice for our sins.
Submitting to God's Holiness
Romans 12:9 (NIV)
Love must be sincere. Hate what is evil; cling to what is good.
Galatians 5:13 (NIV)
You, my brothers, were called to be free. But do not use your freedom to indulge the sinful nature ; rather, serve one another in love.
Should we lower God's Holiness standards?
God's Holiness, Christians' Standards and Sin. If God was in a church meeting today to discuss a moral change within the local church, how would you react? Would God change His holiness in order to change the church's views on various sins?
Ephesians 4:24
and to put on the new self, created to be like God in true righteousness and holiness.
Why people do not submit to God's holiness after salvation?
Why people leaving Churches that teaches God's holiness? Why some are moving to another church that don't really teach God's holiness? Some denominations "relaxed" God's holiness without God's permission.
1 John 2:18-20 (New Living Translation)
Dear children, the last hour is here. You have heard that the Antichrist is coming, and already many such antichrists have appeared. From this we know that the end of the world has come. These people left our churches because they never really belonged with us; otherwise they would have stayed with us. When they left us, it proved that they do not belong with us. But you are not like that, for the Holy Spirit has come upon you, and all of you know the truth.
Understanding God's Holiness:
Romans 7:12 (NIV) So then, the law is holy, and the commandment is holy, righteous and good.
Romans 11:16 (NIV) If the part of the dough offered as firstfruits is holy, then the whole batch is holy; if the root is holy, so are the branches.
Romans 12:1 (NIV) Therefore, I urge you, brothers, in view of God's mercy, to offer your bodies as living sacrifices, holy and pleasing to God—this is your spiritual act of worship.
Ephesians 5:3 (NIV) But among you there must not be even a hint of sexual immorality, or of any kind of impurity, or of greed, because these are improper for God's holy people.
1 Thessalonians 3:13 (NIV)May he strengthen your hearts so that you will be blameless and holy in the presence of our God and Father when our Lord Jesus comes with all his holy ones.
1 Thessalonians 4:4 (NIV) that each of you should learn to control his own body in a way that is holy and honorable.
1 Thessalonians 4:7 (NIV) For God did not call us to be impure, but to live a holy life.
Hebrews 10:14 (NIV) because by one sacrifice he has made perfect forever those who are being made holy.
1 Peter 1:13-16 (New International Version)
Therefore, prepare your minds for action; be self-controlled; set your hope fully on the grace to be given you when Jesus Christ is revealed. As obedient children, do not conform to the evil desires you had when you lived in ignorance. But just as he who called you is holy, so be holy in all you do; 16for it is written: "Be holy, because I am holy."
2 Peter 3:11 (NIV) Since everything will be destroyed in this way, what kind of people ought you to be? You ought to live holy and godly lives